Starting up your business is no easy feat, so kudos to you if this is what you’re trying to do. Getting online traffic to your new business is even more difficult of a task, but even more important given today’s marketplace with more people staying home and other businesses having already transitioned online.
Fortunately, we’re going to talk about a few tips that you can easily do right now to help you connect with your potential customers!
1. Claim Your Business
On any site that lists businesses, you should be able to find your own and register to be the owner of that listing! More and more business owners are continuing to do this so that their customers are provided with all the correct information. So many people rely on Google or Yelp to know about the businesses they want to visit or purchase from so ensuring they’re able to find what they’re looking for is key. Some benefits of claiming your business include improving your SEO, building immediate trust with customers, and reaching new ones as they initiate local searches.
2. Start Up A Blog
Constantly creating original content in the form of a blog is a great way to drive traffic to your site and attract new customers. As people search with inquiries that are relevant to the blogs you create, they may click on your site, increasing brand awareness as well as improving your SEO. This is also a great way to become a source that customers begin to trust.
3. Identify Your Capabilities
There comes a time when you’re going to need to evaluate the resources that you have available to you. Not every business is the same when they start out! Some might have a team readily available to work on marketing their brand while other businesses might only be run by a single person. Based on what you have available to you, you can determine the areas that provide you with the best results without investing unnecessary time or money. For example, if you don’t have the luxury of having a team handle all of your marketing needs, starting off with a website and running ads can be done without too much difficulty and is still effective.
4. Know Your Audience
To have a successful marketing campaign and be seen online by the right people who show interest in what your business has to offer, you need to know who to target! Try creating a mental persona of what this person might be like and whenever you’re crafting original content or writing an advertisement, keep this in mind so you can ensure that they’ll feel what you’re putting out is relevant to them. To do this, you’ll also need to do your research to understand how this “ideal customer” would be spending their time online and what they actually search up. Focusing on a set of keywords specific to your audience is also something to keep in mind when you’re creating content for your site to help improve your chances to climb in the search engine results pages (SERPs).
5. Use Google Ads
There are 5.6 billion searches done on Google every single day. Neglecting the benefit of using Google Ads is equivalent to passing up potential revenue. Now it’s true that you can’t buy your way to success, but having Google Ads allows you to increase the likelihood of having highly qualified leads. A potential customer could be searching for something with the intent to purchase and it’s important that your business and products are there for them to see. You’re able to set your budget and you only pay whenever someone clicks on your advertisement which is comforting in the sense that you know you aren’t wasting your marketing budget. This doesn’t mean SEO should be avoided though. Quality SEO is just as important as Pay Per Click advertising and if your growing business can afford to invest into both, it’s highly recommended.
The main point of all of this is to remember that customers can only buy from you when they know you exist! If all this seems like way too much to dive into, or you just don’t have the time to handle this on your own, we’d be more than happy to help! We can also provide your website with a free audit if you have one just to point you in the right direction and give you some guidance that we know has worked in the past.