When bido first launched, their inspiration stemmed from knowing a healthy sex life could radiate into a person’s everyday life. As a result, they went on to create a beverage that provided a holistic solution aiming to help manage stress, support mental and physical fatigue, and build confidence.
After Just One Month
444%
Increase in Email Campaign Revenue
30%
Increase in Email Flow Revenue
28%
Increase in Subscriber List
Goals
WeLaunch Marketing was tasked with optimizing bido’s Klaviyo account to help them with their overall conversions and customer acquisition. We will take a multifaceted approach, beginning with a complete revamp of their email flows to ensure optimal engagement and conversion rates. We then will organize their lists and segments, ensuring that each recipient received the most relevant content for their interests and preferences. Finally, we will create and schedule weekly email campaigns that were both informative and engaging, driving higher levels of open rates, click-through rates, and ultimately, conversions.
.
Strategies
In an effort to optimize their marketing strategy, WeLaunch restructured their audience segmentation. As part of this effort, we conducted A/B testing on email pop-up forms to determine the most effective approach. Additionally, we tested various design and copy variations of campaigns and flows to identify the best-performing combinations. These initiatives were undertaken with a focus on maximizing the impact of bido’s marketing efforts and enhancing their overall brand positioning. Through these efforts, WeLaunch has been able to identify key insights and refine their approach, resulting in improved customer engagement and conversion rates.
Results
Through our partnership with bido, we were able to significantly enhance the look and strategy of their marketing efforts, including flows, campaigns, and email capture forms. As a result of the testing and optimization conducted during our engagement, bido has experienced a notable increase in revenue compared to previous months. In addition, their open and click rates have also shown significant improvement. Notably, after just one month of working together, bido saw a remarkable 444% increase in campaign revenue, while flow revenue increased by 30%. Furthermore, in the same period, their subscriber list grew by 28%. These results demonstrate the positive impact of our partnership and the effectiveness of our collaborative approach in driving significant improvements in bido’s marketing efforts.
