Hey Dude Shoes started with a passion to deliver lightweight and comfortable shoes to those on their feet all day. The company carries a wide selection of styles and colors for their comfortable footwear, and is quickly become the new favorite shoe for many households around the world.
22x
Scale in FB Ads Budget
53x
Scale in Revenue from FB Ads
7x
ROAS maintained
Goals
WeLaunch was tasked with managing the existing FB Ads account, including helping Hey Dude to scale their adspend while maintaining a profitable ROAS. The challenge is in being able to scale in a smart way without sacrificing bottom line profitability, and while at the same time being able to reach new audiences. The goal was to maintain at least a 4x ROAS while scaling.
Strategies
Scaling an account and increasing profitability takes a large amount of work, and through a combination of strategies involving increasing LAL audience %, interest-based targeting, usage of all different ad formats (static images, videos, carousels, and collections), and A/B testing variations of copy and content, we were able to accomplish our goals and exceed them.
Our strategy consisted of constantly testing new creatives and copy and letting data guide our path forward, along with utilizing Facebook’s machine learning and setting up our own automation through rules on FB to adjust budget and adsets as needed, allowing us to utilize the power of FB’s complex algorithms with our expertise in overall Facebook Ads marketing strategy and content.
We ran campaigns both in prospecting and retargeting, even utilizing retargeting catalog ads that could showcase what customers have previously seen on the site, with these performing extremely well in converting abandoned carts on the site.
Results
During our partnership with Hey Dude, with our structured and comprehensive campaign setup and constant optimization of ads, we were able to scale Hey Dude significantly YOY while currently maintaining around a 7x ROAS. We’ve been able to successfully scale their FB Ads to reach new audiences and new customers. Initially, Hey Dude was driving around $130,000 in revenue per month from FB ads, and now that number has increased to $7,000,000.
