WEAR BRIMS, a luxury hat company co-founded by longtime friends Archie Clay III and Tajh Crutch in 2016, stands on three basic principles: family, faith, and confidence. These principles are the foundation of all their business decisions and designs, celebrating their culture, family roots, and owning your confidence.
250%
Increase in Open Rates
61%
Increase in Subscriber List
150%
Increase in Placed Order Rate
Goals
WeLaunch Marketing was engaged by WearBrims to provide comprehensive management of their email marketing efforts. In response to their needs, we will take a multifaceted approach, beginning with a complete revamp of their email flows to ensure optimal engagement and conversion rates. We then will organize their lists and segments, ensuring that each recipient received the most relevant content for their interests and preferences. Finally, we will create and schedule weekly email campaigns that were both informative and engaging, driving higher levels of open rates, click-through rates, and ultimately, conversions.
Strategies
Our strategy is centered on optimizing the performance of WearBrims’ email marketing campaigns. To achieve this, we have undertaken a series of initiatives, including optimizing their existing flows to ensure maximum engagement and conversion rates. Additionally, we have built new, automated flows that enhance the customer experience and drive increased sales. We also create and launch weekly campaigns that are designed to inform and engage their audience. To further improve our results, we focus on increasing deliverability to take advantage of higher open rates, while also conducting A/B testing of email design and copy to identify the most effective messaging. Finally, we prioritize the growth of WearBrims’ subscriber list through the optimization of email capture popups, ensuring that we are constantly expanding our reach and potential customer base. By taking a comprehensive and data-driven approach, we are confident that we can continue to deliver outstanding results for WearBrims.
Results
With WearBrims, we were able to yield impressive results, with significant improvements across multiple metrics. Specifically, the open rate increased by 250%, indicating a substantially higher level of engagement from our audience. Additionally, we observed a 34% increase in the click rate, demonstrating that our messaging resonated with our target market. These successes translated into a growth of our subscriber list by 61%, expanding our reach and potential customer base. Finally, we were particularly pleased to see a substantial 150% increase in the placed order rate, indicating that our efforts not only captured interest but also converted that interest into tangible business outcomes.
