Every single day, thousands of NFT sales are made with the amount totaling millions each week. With this market having grown almost tenfold in the past two years, it’s no surprise as to why so many people are eager to learn more and get involved in this space.
What are NFTs?
NFTs are short for non-fungible tokens. This means these tokens are unique and can’t be replaced, especially after you trade one away. NFTs are usually anything digital and most that you find are going to be a part of the Ethereum blockchain which allows more information to be stored about the token. Right now, a lot of popularity surrounding this space revolves around digital art and both artists and collectors are becoming more and more interested in what NFTs have to offer.
What can Shopify offer?
Shopify is now giving businesses the opportunity to completely build a website to sell NFTs more easily, whether it’s with credit cards, Shopify Payments, or even with cryptocurrency. Shopify has also partnered with some apps to even allow customers to mint NFTs on blockchains such as Ethereum, Polygon, Near, and Flow. Other features such as customers claiming their NFTs through email and being able to add their NFTs directly to their wallets are integrated to allow for a more simplified user experience.
Airdrops
An NFT airdrop is a promotional strategy many blockchain projects use to give their community NFTs for free. Through Shopify, you’ll be able to do exactly that and let your customers earn exclusive NFTs through your scheduled airdrops.
Membership
With membership, you’ll be able to engage with your community by offering exclusive benefits to those who choose to become members. Shopify also provides tier membership as a feature to give your customers rewards based on their purchases.
Content-gating
If you want to give your NFT even more value, you can implement content-gating into your website to let owners of your NFT have access to specific content. By doing so, you’ll create a community that wants to be involved since your content is now a commodity.
Certificate of authenticity
A certificate of authenticity, or COA for short, is great when it comes to building trust between your brand and your customers. By issuing them a COA when they purchase your product, it gives them proof of ownership.
Shopify has advanced to the point of being able to simplify the process of getting involved in the crypto and NFT space and joining their beta program would be a great opportunity to get started.